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Caroline Kristine Design
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Instagram Aesthetic & Flow

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Prior to October 2019, Force Factor did not have much social media presence. It was something I really pushed for. We did a complete 180 by planning out one month worth of content / one post per day. Started with researching competitors, hashtags, captions, emojis, layout aesthetics, imagery.

I formed a content calendar to create a flow to our page and consistency for our followers:

  • Muscle Men Monday

    • Men working out with engaging caption

  • Transformational Tuesday

    • Motivation quotes

  • Women Who Work Out Wednesday

    • Women working out with engaging caption

  • Testimonial Thursday

    • Product testimonials from customers with product information & CTA caption

  • Featured Friday

    • Featured product with product information & CTA in caption

    • Including my own product photography and/or animated videos below

  • Giveaway Saturday

    • Product(s) giveaway with engaging caption including tasks to be entered in the giveaway

    • Posting in the AM with 2 days to enter the giveaway

  • + bonus: Swole Saturday

    • Inspiring workout image with engaging caption including workouts

    • Posted in the afternoon

  • Shop Sunday

    • Feature a product at one of our retailers with CTA caption

Video Posts

Product Photography

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