The landing page for the Ageless Male Pro-T Line’s goal was to sell the products directly while also providing enough content that would drive the customer to other partners if needed.
The layout was restricted to Shopify capabilities. Target Customer is Men 35+ with an active lifestyle but not an extreme workout guy.
This line has three products so communicating differentiators and providing a comparison chart was necessary:
SHRED – Testosterone + weight loss
ZONE – Testosterone + focus
PUMP – Testosterone + blood flow
The spokesperson for this campaign is Anders Varner, host of Barbell shrugged podcast and master trainer. Including content sections that have videos & articles.