Complete redesign of the retail website as a clean, modern, responsive design. Starting with web flows, wireframes, and many rounds of reviews. Constantly upgrading as trends roll in and out.

The landing page for the Ageless Male Pro-T Line’s goal was to sell the products directly while also providing enough content that would drive the customer to other partners if needed.

The layout was restricted to Shopify capabilities. Target Customer is Men 35+ with an active lifestyle but not an extreme workout guy.

This line has three products so communicating differentiators and providing a comparison chart was necessary:
SHRED – Testosterone + weight loss
ZONE – Testosterone + focus
PUMP – Testosterone + blood flow

The spokesperson for this campaign is Anders Varner, host of Barbell shrugged podcast and master trainer. Including content sections that have videos & articles.

One long-form, content rich email design for the launch of the new multi-vitamin product, Ageless Male Advantage. The goal is to leverage the success of the Ageless male brand combined with all of the benefits of the new product.

I was in charge of all of the Amazon (and other retailer’s assets). This included the Amazon google sheet asset library of designs and copy that was kept up-to-date for easy access to all assets.

We were constantly researching successful companies and competitors. Always coming up with a way to go above and beyond to make the best experience for our potential customers. I came up with a structure for the layouts of all the sliders and A+ content below the fold to help with time efficiency working through our whole portfolio of products.

I wanted our amazon assets to be on brand with all of our designs (website, social media, ads, etc.). While every product kept within the same template, I made sure that there was enough differentiation between them all.

This landing page was part of the retail site rebrand. These landers were redesigned to match the style of the website, using the same brand assets, header, navigation, footers, etc.

Once the retail site moved from direct sale to linking specific retailers, we changed the CTA’s to go straight to retailer links.

Originally the ProbioSlim landing page was a long form, 1-page, lander. The page had multiple forms and CTA’s throughout. Upon researching successful companies and our straight competitors, this 7-step lander concept was created.

This allows the customer to have step-by-step instructed questionnaires, while visually seeing their progress through the steps.

The design was kept very simplistic, modern, and on brand with the ProbioSlim product.

"The SmartBiotics brand offers an array of condition-specific probiotic supplements that enable health-conscious men and women to address multiple health concerns simultaneously, with fewer supplements."
-SmartBiotics Site

SmartBiotics is a clean, modern, and bright brand making it very easy to organize and flow the information in a clear way. I began with web flow charts to figure out the correct organization/navigation of the site followed by many responsive wireframes of all pages and sub pages. Once I had an approved set of wireframes, I continued to collaborate with the engineering team while working on the designs. 

Original illustrations for artist poster & digital cover assets.

Designed responsive emails for various categories that would send out at specific times throughout the day to specific customers. A lot of the banners that are used in all the emails include many of my personal hand drawn and vector illustrations. 

Welcome Emails are a series of emails received by a new member prior to them signing up for the exclusive deals. This is an informative email that explains the membership and how the sales work.

Daily Emails are the daily sales would be sent out in the morning and afternoon to all exclusive members. This layout was responsive and used the same grid layout daily since sales changed twice a day, every day of the week. The only assets that would change daily would be if there was a banner asset calling out a themed sale day. 

Transactional Emails are the emails a customer would get after a purchase: Confirmation, shipping, and return information. I was able to illustrate all of the icons for the simple steps of return.

Friday Night Finds Emails go out every Friday Night to the customer that is more active on the site. Each FNF email would have 5 versions for all different styles, based on what those customers normally clicked on is how we defined which style category they were in. This was an experimental layout and each item was able to be clicked straight to the product description page making the user experience smooth. 

Abandoned Cart Emails are a series of emails that reminds customers what they have left behind in their cart. 

“LOVED” Emails are a series of emails that reminds customers what they have “LOVED” or added to their wishlist that are back in stock. 

Curated Emails are a the emails that go out daily in the evening. These are the curated events that are promoted by celebrities, bloggers, and interior designers. 

Win-Back Emails are a the emails that go out to customers that haven’t been to the site in a while. Usually includes a coupon, or a deal if they invite friends to join.